The Guggenheim Museum Bilbao celebrates its 25th anniversary with a projection-mapping show

The Guggenheim Museum Bilbao has announced that from Monday, November 21, members of the public will be able to reserve tickets for Immersions, a free, large-scale light mapping, sound and projection show designed as the grand finale of the celebrations of the 25th anniversary of the Museum. This immersive experience will take place in the Atrium from December 3 to 11. It is sponsored by Seguros Bilbao, administrator of the Guggenheim Museum Bilbao since its opening in 1997, which thus reiterates its longstanding commitment to support the activity of the Museum. Seguros Bilbao is part of Grupo Catalana Occidente (GCO), one of the leading companies in the Spanish insurance and credit insurance sector in the world.

On these days, the Museum will close its doors at 6 p.m., one hour earlier than usual. Several slots will be available to enjoy the event: 6:30 p.m., 7:30 p.m., 8:30 p.m., 9:30 p.m. and 10:30 p.m. (access 20 minutes before). On the eve of public holidays, i.e. December 3, 5, 7 and 10, an additional time slot will be available at 11:30 p.m., so that as many people as possible can see the show.

Tickets must be reserved in advance on the Museum’s website,, and members of the general public can reserve theirs from 9 a.m. on November 21 (Friends of the Museum can book from 17 November). You can also call (+34) 94 555 1380 Monday to Friday from 9 a.m. to 2 p.m.

Immersion keep on reflections, the spectacular projection mapping show on the facade of the building designed by Frank Gehry, which took place in 2017 to mark the 20th anniversary of the museum. Through Immersionthe story of the museum told outside the building moves inside, using the organic forms of the Atrium as a canvas.

“The randomness of the curves is designed to catch the light,” Frank Gehry said of the Museo Guggenheim Bilbao building.

Retracing the museum’s most important milestones throughout history and brought to life by the same spectacular soundtrack, Immersion will place the audience at the center of a unique spectacle of captivating sound, light and projection, taking viewers from mere observers to an all-encompassing sensory experience.

Immersion is the latest project from British design studio 59 Productions, which has created reflections in 2017 and won numerous awards for producing spectacular works for some of the world’s most iconic venues, such as the Tower of London, the National Theater and Royal Opera House in London, the Metropolitan Opera and the Nations Headquarters United in New York, the Sydney Opera House and the Salzburg Festival.

His most recent cultural projects include audiovisual design and interactive exhibit design at the Bob Dylan Center in Tulsa, Oklahoma; Leonardo: Discover a Masterpiece at the National Gallery in London, an immersive exploration of the painter’s genius and practice; a video installation on the history of the Baroque at Hampton Court Palace in London; and a map projection at Qasr Al Watan Palace in Abu Dhabi, commissioned by the Ministry of Culture and Tourism.

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