The IKEA Museum puts Almhult on the map with a new collection

“There is a long tradition in popular culture of linking identity to roots by referring to the ZIP code. It can be seen in everything from hip-hop songs to TV series. At IKEA, we are proud of our origins, and with this collection we want to pay homage to Älmhult, which is the very heart of IKEA,” says Linda Fisti, Marketing & Communication Manager at the IKEA Museum in Älmhult.

The collection is made up of clothes and items that might be needed on the go: T-shirt, hoodie, tote bag, key ring and water bottle in four different colors – white, black, orange and red – bearing the text 343 36 ÄLMHULT , SMÅLAND, SWEDEN.

The photos in the collection were taken at various landmarks in Älmhult at sunrise. As well as giving local patriots and IKEA staff the opportunity to pay homage to their origins, the IKEA Museum hopes to be able to invite IKEA fans to this place in Småland where all IKEA products are developed and where the IKEA Museum tells the history of this process. and much more.

“It often takes a stranger to open our eyes to the things we see every day. On this occasion, we dig where we are and pay tribute to this unique place, which has had a direct or indirect impact on the daily lives of so many people,” says Linda Fisti.

The new collection will be available for sale in the IKEA museum pop-up store at Store 405 during the H22 City Expo in Helsingborg. It will also be sold at the IKEA Museum in Älmhult during the same period, and until further notice.

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