The new classic and audacious collections of the Movado museum

A sleek dial with no hour markers, just two hands with a prominent “dot” positioned at 12 o’clock. This indestructible identity has been established by Movado over the years, where the brand has become synonymous with minimalist designs in the watch industry.

However, it has not always been so. Like most Swiss watchmakers, Movado also began producing pocket watches in 1881, when Achilles Ditesheim, a 19-year-old entrepreneur, hired six watchmakers and established a small workshop in La Chaux-de-Fonds, in Swiss. And it wasn’t until 1905 that the company became known as “Movado” – meaning “always on the move” in the international auxiliary language of Esperanto.

Since then, Movado has been one of the most dynamic brands, innovating and constantly adapting to the evolution of the watchmaking landscape; its single-point Museum Watch created in 1947 being perhaps the most distinguished model in its range. The brand has over 100 patents and 200 technological breakthroughs, and the story continues to this day.

Here we take a look at six new models from the Movado Bold and Museum Classic lines that best define the watchmaking spirit of the brand.

Classical Museum

Credits: Movado

This line is based on the 1947 Museum Watch created by designer Nathan George Horwitt. It stands out for its classic design with a clutter-free dial – essential for drawing attention to the functions of the watch rather than being distracted by excessive elements.

Shown above is a 33mm model in a rose gold PVD finish with a stainless steel case, presented on a black leather strap. The watch is distinguished by its black dial, the signature concave point at 12 o’clock and the hour and minute hands in rose gold PVD. Water resistant to 30m, it’s powered by a quartz movement and its slim profile is ideal for people who want a stylish timepiece on their wrists.

Credits: Movado

There is also a 40mm stainless steel version with a round black dial with 11 diamond hour markers and silver dot and hands. This light and robust model is aimed at lovers of sporty design and is also powered by a quartz movement. It is mounted on a stainless steel link bracelet with folding clasp, is water resistant to 30m and can be worn on formal and casual outings.

Credits: Movado

The Movado Museum Classic Automatic is presented in a 40 mm stainless steel case in rose gold PVD finish with an elegant black dial. Just like other watches in this range, the minimalist dial features just a dot at the 12 o’clock position, two face-sweeping hands, and a date window at six o’clock. The highlight, however, is the automatic movement that keeps this watch going for at least 38 hours. After that, just wind the crown clockwise to restart the watch. Presented on a black leather strap, the timepiece also offers water resistance up to 30m.

Movado Bold

Credits: Movado

This collection includes timepieces that challenge the traditional codes of watch design, giving their watches a more contemporary appeal.

Pictured above, the resplendent Bold Evolution watch comes in a 34mm rose gold ion-plated stainless steel case and is presented on a matching bracelet. The streamlined dial features only hands in the same color palette with the signature dot at 12 o’clock, accented with a round crystal. This delicate timepiece is powered by a quartz movement and is water resistant to 30m.

Credits: Movado

For those who prefer rugged watches, the Movado Bold Fusion is an ideal choice which comes in two sporty versions – dark blue and rose gold – both ion-plated on 44.5mm stainless steel cases. The dials of both models, including the signature dot, are in the same hues, matching the cases with contrasting black sub-dials at three, six and nine o’clock.

Both timepieces are driven by a Swiss quartz chronograph movement that offers supreme precision, protected by a solid caseback offering water resistance up to 50m. The blue version is presented on a matching strap while the rose gold model is mounted on a black silicone strap.

Available at all major retailers.

Main Image: Movado

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